Using certain impactful or ‘power’ words in your blog posts is known to attract more traffic than generic, bland alternatives. This is particularly so in the case of the title, which needs to immediately grab the attention of the reader and make them want to find out more.
It is said that our average attention span is now eight seconds, and assuming that we read one word per second, it’s clear that our blog post titles need to be pretty darn compelling.
Try these power words in your titles and blog posts, and see if they make a difference to visitor numbers:
- How to
Research by Hubspot’s Dan Zarrella has shown that early to mid-morning is the best time of day to blog. This makes sense when you think about the number of people who read blogs like a morning newspaper – over breakfast or a mid-morning coffee.
Eighty percent of respondents said they read blogs in the morning, with numbers steadily declining throughout the rest of the day. So if you only publish once a day, make sure it’s in the morning to achieve the best results. You can even schedule posts for the early hours if you like.
Check your figures
To delve more into the detail, try posting at the same time of the morning for a few days, and then a different time for another few days, and so on. At the end of the month you’ll get a good idea of the best time to post by analysing your viewing figures.
Some people read blogs like a morning newspaper – they turn on their tablet or laptop and read whilst eating breakfast or drinking mid-morning coffee. It’s important therefore, to write an eye-catching title that grabs the attention, and follow up with an engaging style.
Blogging should be central to your content marketing strategy, but it’s not enough to simply churn out the same information as everyone else. You need to think of a new angle or provide an interesting viewpoint, so when people find your blog, they will want to stay.
That’s why it’s also important to have them follow your blog by RSS feed or email, and social media buttons at the end of every post make it easy for people to share your content on Twitter and the like.
If you don’t want to get up at 6 o’clock in the morning to publish, you can schedule blog posts in advance using WordPress and Blogger, and even re-publish old posts this way.