Research by Hubspot’s Dan Zarrella has shown that early to mid-morning is the best time of day to blog. This makes sense when you think about the number of people who read blogs like a morning newspaper – over breakfast or a mid-morning coffee.
Eighty percent of respondents said they read blogs in the morning, with numbers steadily declining throughout the rest of the day. So if you only publish once a day, make sure it’s in the morning to achieve the best results. You can even schedule posts for the early hours if you like.
Check your figures
To delve more into the detail, try posting at the same time of the morning for a few days, and then a different time for another few days, and so on. At the end of the month you’ll get a good idea of the best time to post by analysing your viewing figures.