Some people read blogs like a morning newspaper – they turn on their tablet or laptop and read whilst eating breakfast or drinking mid-morning coffee. It’s important therefore, to write an eye-catching title that grabs the attention, and follow up with an engaging style.
Blogging should be central to your content marketing strategy, but it’s not enough to simply churn out the same information as everyone else. You need to think of a new angle or provide an interesting viewpoint, so when people find your blog, they will want to stay.
That’s why it’s also important to have them follow your blog by RSS feed or email, and social media buttons at the end of every post make it easy for people to share your content on Twitter and the like.
If you don’t want to get up at 6 o’clock in the morning to publish, you can schedule blog posts in advance using WordPress and Blogger, and even re-publish old posts this way.