Search engine optimisation isn’t just about keywords and a great title. The sheer volume of content uploaded to the internet every day means that nothing less than perfect writing will do.
But what constitutes perfect?
- The right tone of voice for your blog
- Flawless spelling and grammar
- High relevancy to your target market
- Valuable, constructive information
Social media increases your reach and is a vital part of content marketing, so social network buttons need to be easily visible at the bottom of each post to encourage sharing.
Simply casting an eye over your writing might unearth a few errors, but thorough proofreading means scrutinising the content several times over, but for different reasons.
The first pass could search for clarity of meaning, the second for grammatical errors, the third for spelling mistakes, with one final check for overall flow and clarity.
These provide a hierarchical structure within the blog post or article, and used correctly, make each page more SEO-friendly.
- <h1>Content heading/title</h1>
- <h2>Paragraph heading</h2>
- <h3>Sub-heading within above paragraph</h3>
- <h2>Next main paragraph heading</h2>
- <h3>Sub-heading within this paragraph</h3>
- h4, h5 and h6 sub-headings as necessary throughout the piece, depending on paragraph length and layout
- The title tag (h1) is the most important one on the page, and research suggests that placing a keyword at the beginning of the title has significant benefits for SEO.